US: The nonprofit organization VRNation, formerly known as NWVRP, has appointed Heidie Henriksen as its new executive director, marking a major milestone in the organization’s commitment to revolutionizing the short-term rental industry.
Henriksen has over twenty years of experience in the vacation rental industry and his appointment comes at a crucial time for VRNation as the company looks to expand its presence in the United States.
In her new role, Henriksen will lead initiatives that support vacation rental operators and hosts by providing cutting-edge tools and support in an increasingly competitive market. In addition, she will strengthen the VRNation community by expanding educational resources and connecting members with valuable industry partners.
Her extensive experience in the short-term rental industry also includes roles in sales and marketing leadership for a luxury property management company, purchasing and business development for booking channels and channel managers. As a co-founder of ASTRHO (The Association for Short-Term Rental Homeowners – a non-profit professional network for vacation home owners) and a host since 2000, her expertise in building strategic partnerships and driving market growth will position VRNation for future success.
VRNation empowers property managers and hosts through “comprehensive education, strong advocacy and a supportive community” and aims to raise industry standards, promote ethical practices and drive innovation.
Matthew Tesdall, Chairman of VRNation, said: “Heidie’s visionary leadership and deep industry knowledge make her the ideal choice to lead VRNation forward. We are confident that her leadership will not only support our members, but also shape the future of vacation rentals across the country.”
As VRNation continues to grow, the organization plans to strategically refocus its efforts to increase advocacy, expand its educational programs, and strengthen its marketplace.
