Thousands of other brands that Shopify can now make their products available for creators to tag in shopping videos on YouTube.
YouTube and Shopify have expanded their partnership to offer all justified Shopify Plus And Progressive Dealers in the United States to register for YouTube Shopping‘s partner program through the Google and YouTube app on Shopify, YouTube said in a Tuesday (20 August) Blog post.
Through the expanded partnershipThese merchants can join the hundreds of U.S. brands already participating in the YouTube Shopping Partner Program.according to the article.
According to the post, the update gives creators thousands of new brands to tag in their shopping content on YouTube.
YouTube also announced in the post that it had added a new Chrome extension that would allow U.S. creators in the Partner Program to save products while browsing a brand or retailer’s website, making it easier to tag them in a video later.
The YouTube Shopping Extension also allows these creators to see how much they earn by tagging the Product, without having to leave their site, the article says.
“We’re excited to announce these updates to YouTube Shopping as we continue to empower merchants and creators to collaborate more effectively and build thriving businesses,” Suyog Karnawateproduct Manager, YouTube Shopping, he wrote in the post.
YouTube and Shopify first partnered in July 2022 to enable developers and merchants to integrate Shopify stores with YouTube Shopping. Purchasing functions would allow developers and retailers to offer products for sale via live streams, videos, and a store tab.
A further development in Shopping video Space, Amazon Live announced a new interactive shopping channel called FAST Channel on Prime Video and Amazon Freevee in April. With the e-commerce giant’s “Shop the Show” technologyThis channel allows viewers to shop and interact with the content they watch.
Also in April Outstanding Partnership with an artificial intelligence-based retail media platform Shopsense AI integrate Mobile shopping opportunities in its television and streaming content. The solution is designed to help traditional entertainment companies compete in the face of the rise of commerce-integrated media.
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