Optimove presents its 2024 Christmas shopping report: Shows

NEW YORK, August 11, 2024 (GLOBE NEWSWIRE) — Optimove Insights, the analytics and research arm of Optimove, has announced its Consumer Shopping Intentions Report for the 2024 Holidays, offers insights for marketers looking to optimize their holiday strategies. One key finding is that 67% of consumers expect marketing fatigue by November 1. Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to lower engagement and negative perceptions.

At the same time, the report shows an increase in consumer confidence and underscores that brand loyalty is unwavering. For the 2024 holiday shopping season, retailers can use these insights from the report to increase sales and build long-term customer relationships. By prioritizing personalized, relevant marketing and providing exceptional customer experiences, brands can position themselves to engage, rather than alienate, their customers this holiday season.

The Optimove Insights 2024 Holiday Shopping Report is based on a retail shopping intentions survey conducted in July 2024, which surveyed 280 U.S. residents ages 21 and older with household incomes of $75,000 or more.

Optimove is the first customer-centric marketing platform. Optimove’s solutions ensure that marketing always starts with the customer and not with a campaign or a product. Customer-centric marketing has been proven to give brands an average increase in customer lifetime value of 33%.

Key findings from the report:

1. Increasing consumer confidence: Consumer confidence is up, with 50% of respondents expressing optimism about the economy, up from 26% in 2023. This new confidence may translate into higher holiday spending intentions, with 61% planning to budget more money for gifts this year.
2. The power of brand loyalty: The report highlights the critical role of brand loyalty, showing that 95% of consumers are likely to return to a brand after a positive experience. In addition, 58% prefer to shop at familiar stores, underscoring the need for retailers to focus on building strong customer relationships (see Figure 1).
3. Compensate for marketing fatigue: With 67% of consumers expecting to experience marketing fatigue by November 1, the report highlights the importance of delivering relevant and personalized messages to maintain engagement and avoid overwhelming customers (see Figure 2).
4. Omnichannel shopping experience: Sixty-four percent (64%) of consumers plan to shop online during the holiday season, highlighting the importance of integrating online and offline channels for a seamless shopping experience.
5. Trust and transparency: Trust in online brands is high: 66% of respondents are confident that their personal data is secure. To maintain and build consumer trust, brands must prioritize data protection and transparent communication.
6. Environmental commitment: Consumers are increasingly attracted to environmentally conscious brands: 79% consider a brand’s environmental efforts important and 76% are willing to pay more for environmentally friendly products.

Pini Yakuel, CEO of Optimove, said: “This report provides insight into consumer attitudes and purchase intentions for the coming season. Leading marketers can use it to derive strategies and actions to strengthen customer loyalty and optimize lifetime value. It will be critical that brands engage with consumers to improve their relationships – not alienate or overwhelm them with irrelevant, impersonal messages. The bottom line is that customers expect a brand to know them and interact with them accordingly.”

Methodology:

The Optimove Insights 2024 Holiday Shopping Report is based on a retail shopping intentions survey conducted in July 2024, which surveyed 280 U.S. residents ages 21 and older with household incomes of $75,000 or more.

About Optimove:

Optimove is the first customer-centric marketing platform. Optimove’s solutions ensure that marketing always starts with the customer and not with a campaign or a product. Customer-centric marketing has been proven to give brands an average increase in customer lifetime value of 33%.

It is the only customer-centric marketing platform built on the combination of 1) extensive historical, real-time and predictive customer data, 2) AI-driven multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

In Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was rated highest among challengers for execution and had the greatest vision. In Gartner’s companion report, Optimove was ranked #1 for orchestrating multichannel marketing journeys.

Optimove provides industry-specific and application-specific solutions for leading consumer brands worldwide. For more information, visit Optimove.com

About Optimove Insights

Optimove Insights is Optimove’s analytics and research arm dedicated to providing valuable industry insights and data-driven research to empower B2C companies.

• Image 1: 95% of consumers are likely to trust a brand again after a positive experience.

• Figure 2: 67% of consumers expect marketing fatigue by November 1st