With the experienced Stefon Diggs now in Houston, the Bills invested in a young wide receiver for Josh Allen in the 2024 NFL Draft.
Keon Coleman was selected in the second round by Buffalo. Along with Khalil Shakir and Curtis Samuel, Coleman was part of a Bills wide receiver roster that looks very different this season than in the past.
However, the rookie has been a welcome addition to Buffalo’s offense, as he was the team’s second-leading player with 51 receiving yards through Week 2. Coleman has also caught the attention of NFL fans on social media for maintaining a tradition involving his mouthguard every week.
Here you can learn all about Coleman’s weekly mouthpiece tradition, which uses many different colors.
SN’s NFL HQ: Live NFL Scores | Updated NFL Standings | Full NFL Schedule
Keon Coleman’s face mask, explained
Coleman has the unique habit of wearing two mouthguards at every game, with both colors representing the opposing team’s color scheme.
Keon Coleman wears two mouthguards in the colors of the opponent 🥶
Been doing this since college 🔥 pic.twitter.com/DGZDSROPwf
— SportsCenter (@SportsCenter) 13 September 2024
Coleman has been doing this since college. He took the habit with him to the NFL when he was drafted by the Bills.
But why?
Coleman has never specifically addressed the double-face mask issue, but the best guess is that he’s trolling the other team. He did something similar with the colors of his watch bands while in college, changing them to match the colors of the upcoming opponent. When asked about it in an interview on the All Things Covered podcast, Coleman said it was “a little bit of trolling, but not too much.”
He added that in addition to the watch straps, he also has “the matching mouthpiece.”
That doesn’t necessarily explain why he’s wearing two, but it’s safe to say it’s a mix of fashion statement and good-natured troll behavior.
FANTASY RANKINGS WEEK 4:
Kickers
However, some fans find it a distraction from his play on the field. For example, when he failed to make a catch in Buffalo’s Week 2 win over the Dolphins, fans mocked his game-day habit.
Keon Coleman tonight‼️
0 receptions 🔥
0 meters🔥
2 face masks🔥 pic.twitter.com/0b5OWyr1UN— 📕 (@Harden4threee) 13 September 2024
When the Bills face the Jaguars in Week 3, Coleman is expected to wear his usual two mouthguards, but this time in Jacksonville’s black, gold and teal.
SN’s NFL HQ: Live NFL Scores | Updated NFL Standings | Full NFL Schedule
Keon Coleman college stats
Coleman, now 21, spent three years in college, his first two seasons at Michigan State and his final season at Florida State.
Here’s a look at Coleman’s numbers in college year by year before he became Allen’s target in Buffalo.
| Year | team | Receptions | Leisure farms | Average | TDs |
| 2021 | State of Michigan | 7 | 50 | 7.1 | 1 |
| 2022 | State of Michigan | 58 | 798 | 13.8 | 7 |
| 2023 | State of Florida | 50 | 658 | 13.2 | 11 |
