Kendrick Lamar will headline the Super Bowl LIX halftime show in New Orleans in February.
The NFL and Apple Music made the announcement just hours before the league’s first full Sunday schedule for the 2024 season began.
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FILE – Kendrick Lamar arrives at the MTV Video Music Awards on August 27, 2017 in Inglewood, California. (Chris Pizzello/Invision/AP, file)
“Rap music remains the most influential genre to date. And I will be there to remind the world why. You have found the right thing,” Lamar said in a press release.
Lamar is considered one of the biggest hip-hop acts of all time and cemented that in a rap feud with Drake over the summer. But the back-and-forth between this generation’s top rappers is just the tip of the iceberg in Lamar’s discography.
He has won 17 Grammy Awards and was the first non-classical, non-jazz musician to win a Pulitzer Prize for his album “DAMN.” His latest album, “Mr. Morale & The Big Steppers,” was released in 2022.
Kendrick Lamar performs at the Austin City Limits Music Festival in Austin on Friday, October 6, 2023. (Briana Sanchez / American Statesman / USA TODAY NETWORK)
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Lamar’s “Not Like Us” spent two weeks at number one on the Billboard Hot 100.
Jay-Z, the founder of Roc Nation, called Lamar a once-in-a-generation artist and performer.
“His deep love for hip-hop and culture shapes his artistic vision,” said Jay-Z. “He has an unparalleled ability to define and influence culture worldwide. Kendrick’s work transcends music and his influence will be felt for years to come.”
February 12, 2024; Las Vegas, NV. An official Duke football from Wilson with Super Bowl LIX logo at the Super Bowl Host Committee handoff press conference in the Super Bowl LVIII Media Center at the Mandalay Bay North Convention Center. (Kirby Lee-USA TODAY Sports)
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Super Bowl LIX will take place on February 9 at the Caesars Superdome, home of the New Orleans Saints.
The Associated Press contributed to this report.
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