Important statistics: Generation Z According to a study conducted in May 2024 by Basis Technologies and GWI, people are more than twice as likely to purchase Christmas gifts directly from social media in 2024 (42%) than the average (20%).
Beyond the diagram:
- As people get older, they are less likely to buy Christmas presents via social media. About 26% of Millennials will buy a gift via social commerce this year Holiday timefollowed by Generation X (15%) and Baby Boomers (6%), according to the survey by Basis Technologies and GWI.
- Instagram (57%) and Facebook (56%) are the most popular platforms among those planning to buy Christmas gifts via social media, followed by TikTok (43%) and YouTube (38%), the same survey found.
- In 2024, the United States Social Commerce Revenue will reach $82.82 billion, according to EMARKETER’s forecast. Although social commerce will only account for 6.6% of total e-commerce revenue in 2024, the upward trend will continue as consumers become more comfortable shopping through social platforms.
Use this diagram:
- Identify generational differences in social commerce adoption.
- Target Generation Z with social commerce.
- Illustrate how social commerce during the holidays impacts the rest of the year.
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Methodology: Data comes from Basis Technologies’ July 2024 2024 Holiday Shopping Trends report, conducted in partnership with GWI. 2,000 U.S. internet users ages 16 and older were surveyed in May 2024.
