Detroit welcomes Michigan’s first Savage X Fenty store

Detroit welcomes Michigan’s first Savage X Fenty, Rihanna’s global lingerie, underwear and apparel brand, at Bedrock’s 1442 Woodward Ave. The grand opening is tomorrow.

Located on the east side of Woodward, between John R Street and E. Grand River Avenue (on the same block as the Shinola Hotel), the store offers a wide range of affordable lingerie, loungewear, sleepwear and athleisure styles, with sizes ranging from XS to 4X.

“Through accessibility and convenience, we want to ensure Savage X Fenty customers can shop and explore the brand on their own terms,” says Vanessa Wallace, chief marketing officer of Savage X Fenty, which has several stores, including locations in Atlanta, Houston, Los Angeles and Washington, DC.

“With our new store, we hope to reach all of Detroit and provide more opportunities to experience our products firsthand.”

The Detroit location will be the third Savage X Fenty store to showcase the brand’s new design concept unveiled as part of its recent brand rebrand. By the end of 2024, Savage X Fenty will have a total of 14 stores in the U.S.

“Detroit is a city known for its culture, experiences and art, so it’s completely understandable why an innovative brand like Savage X Fenty chose downtown Detroit for its first store in Michigan. Both the globally recognized brand and our city are known for bold fashion, ingenuity and creativity,” said Ivy Greaner, COO of Bedrock.

“The addition of Savage X Fenty to the Bedrock portfolio is an important step in our ongoing mission to create a vibrant downtown filled with attractive shopping, dining and entertainment options for Detroit residents and visitors.”

To celebrate the opening, Savage X Fenty will host a celebration with special giveaways, a live DJ, and light refreshments. Festivities begin at 10am on August 30th.

Bedrock is a full-service real estate company owned by Dan Gilbert, founder and chairman of Detroit-based Rocket Cos., that specializes in innovative urban-building strategies. Since its founding in 2011, Bedrock and its subsidiaries have invested and committed more than $7.5 billion to acquire, develop and operate more than 140 properties in Detroit and Cleveland, including landmark developments such as Hudson’s Site, Book Tower, City Modern, Tower City Center and the May Company Building.

For more information, visit https://www.bedrockdetroit.com/ or www.SavageX.com.