The last week was a whirlwind for Apple Inc. AAPL with significant leadership changes, exciting product announcements and strategic expansion plans. The tech giant will say goodbye to a key executive and prepare for a major product launch event. At the same time, the Cupertino, California-based company is expanding its presence in India with a new assembly plant.
Restructuring of leadership in the Apple App Store
Matt Fisherhead of Apple’s App Store business since 2010, has announced his departure from the company. In an email to his team, Fischer said, “After 21 years at Apple, I have made the decision to leave our incredible company.” He also noted that the restructuring was the right time to hand the reins to two exceptional leaders on his team.
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Apple’s upcoming product launch
Apple is ready to unveil the iPhone16new Apple WatchAnd AirPods at an event on September 10. The launch is crucial for the company, which has struggled with sluggish sales in recent quarters. The new iPhone 16 is expected to boost revenue, with some sales recorded in the current fiscal quarter. Analysts are forecasting a 7% increase in sales for the holiday quarter to $128.4 billion.
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See also: Driven by Xi Jinping’s goal of “new productive forces”, China is now racing with Tesla to build battery-powered humanoid robots
Apple’s expansion in India
Apple is preparing to open its fourth iPhone assembly unit in India. The new plant, which will be Tata Electronicsis located in Hosur, Tamil Nadu and is scheduled to start operations in November. It will be Tata’s second iPhone assembly plant in the country.
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New color for the iPhone 16 Pro
The upcoming iPhone 16 Pro lineup will reportedly feature a new color, “Desert Titanium,” in addition to the existing four color options. The new “Desert Titanium” shade is described as a “dark gold, similar to the old purple color” and is said to be “subtle and deep.”
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Delay in production of the foldable MacBook
Apple has reportedly delayed mass production of its highly anticipated foldable MacBook, according to Ming Chi Kuoa well-known analyst. Technical issues related to displays and mechanisms have pushed the assembly and mass production schedule from the first half of 2026 to late 2027 or 2028.
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This story was created with Benzinga Neuro and edited by Ananya Gairola
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