TAINAN, Taiwan, August 15, 2024–(BUSINESS WIRE)–The Paris 2024 Olympic Games concluded on August 11, as Taiwan continued to showcase its rich and diverse cultural heritage and natural landscapes to the international community. Starting on August 12, the Tainan City Government has launched a week-long promotional campaign in major cities around the world, including Times Square in New York, CITADIUM CAUMARTIN in Paris, and Gangnam Station in Seoul. This campaign includes stunning imagery highlighting traditional religious practices such as the Centipede Procession and King’s Boat Ceremony alongside cultural landmarks such as the Confucius Temple, Hayashi Department Store, and the Fan-Shaped Salt Fields, and aims to showcase Tainan’s rich culture on an international platform. For the first time, two iconic door gods created by Pan Li-shui, a master painter recognized as a national shrine of Taiwan, will be featured on a large electronic billboard in front of Gangnam Station in Seoul.
The year 2024 will mark the 400th anniversary of Tainan, highlighting Taiwan’s four centuries-long international trade network since the Dutch established a trading post in what is now New York and built Fort Zeelandia in Tainan in 1624 during the Age of Discovery. These two cities are significant historical witnesses of this era. To celebrate this milestone, the Tainan City Government has organized a year-long cultural event highlighting eight different aspects of Tainan, including culture, urban development, health and education. The event schedule includes the Taiwan Lantern Festival in Tainan earlier this year, as well as the Red Ball Tainan Project, which has sparked excitement across the country. These activities are designed to reflect on Tainan’s historical progress while exploring opportunities for sustainable urban development in the coming century.
This year, Taiwan had the opportunity to showcase its unique culture to the world at the 2024 Paris Cultural Olympiad. The Tainan delegation, including Taiwanese Opera Troupe Shiu-Kim, Spirit Guiding Group Feng-Chung-Teng, and Hsieh Ming-yu & Pun Car Band, delivered performances that celebrated the rich diversity of Taiwan’s cultural heritage and embodied the essence of the slogan “Tainan, where you belong.” Following this event, the southern Taiwanese city of Tainan will host Creative Expo Taiwan 2024 with the theme “Lesson :D.” The event will include 14 Tainan-themed courses, with major exhibitions at the 321 Art Alley Settlement, Blueprint Cultural and Creative Park, and Xizhuwei Hill Cultural and Creative Park.
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Contacts
Tainan City Government
Ma Chen-Han
[email protected]
