The new three-story Cellini store in Pangyo, South Korea, will offer a comprehensive furniture experience.
SOUTH KOREA – Media OutReach Newswire – July 2, 2024 – Cellini, a Singaporean furniture manufacturer and retailer, will open a retail store in South Korea on June 29, 2024. The three-story store in Pangyo will showcase a wide range of home furniture.
Three-storey Cellini store in Pangyo
Cellini expands into the South Korean market
Cellini is a household name in Asia with a well-established manufacturing and retail presence. The brand currently has a network of 50 stores and a robust manufacturing infrastructure. This new retail space underlines its commitment to being a top destination for design lovers.
The new store will be located in a prominent neighborhood often referred to as the “Silicon Valley of Korea.” The area is teeming with furniture stores, so design-conscious customers will be well catered for. The store will offer a wide range of furniture, from living room and dining room sets to bedroom furniture and Nightingale-branded mattresses. Cellini understood that the Korean consumer appreciates well-made furniture with a story, and that a significant portion of South Korean furniture is currently imported from China and Vietnam, so the company designed a product line specifically tailored to the local market.
Inside the store, customers will find a curated selection of contemporary designs that are exclusive to the store. The furniture is manufactured in Cellini’s own factories in Malaysia and Indonesia, ensuring that they have control over the production process and materials used. The brand aims to strike a balance between design, quality and affordability to produce furniture that prioritizes comfort and functionality. For example, the foam used in Cellini’s furniture is manufactured using chemicals from German company Bayer. Supported by Singapore’s Enterprise Singapore initiative, this new location offers Korean customers the opportunity to conveniently experience first-hand the brand’s commitment to lifestyle innovation.
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About Cellini:
Cellini is a designer furniture brand that offers inspiration for all modern homes. Founded in Singapore in 1986, Cellini is passionate about art and connects people with the creative works of skilled artisans and local designers. Designed and manufactured by its team, Cellini offers high-quality craftsmanship, exclusive designs and timeless furniture pieces, all made using new technology and premium materials. Cellini’s furniture showrooms feature specially curated pieces that are unmatched in quality craftsmanship. For more information, visit: https://www.cellini.com.sg/
