IRVING, Texas, August 28, 2024 (GLOBE NEWSWIRE) — Chuck E. Cheese, the world-renowned family entertainment brand, and Bonkers Toys, a leader in the toy industry, are pleased to announce the launch of The Chuck E. Cheese Mystery Eggthe family entertainment brand’s first licensed toy in retail stores at Walmart and online at Amazon.com. Led by Chuck E. Cheese’s Global Media Licensing and Entertainment division, this new toy is the latest addition to the growing line of licensed merchandise.
Available nationwide at Walmart, The Chuck E. Cheese Mystery Egg will also be available online at Amazon for a suggested retail price of $19.99. The launch of their first-ever licensed toy with Bonkers Toys represents a significant milestone for the family entertainment brand. In just three years, Chuck E. Cheese boasts a growing program of nearly 30 licensed partners, each contributing to the brand’s rich and diverse portfolio of intellectual properties.
The The Chuck E. Cheese Mystery Egg is packed with a variety of exciting collectibles and surprise items, all designed to capture the fun and excitement of the Chuck E. Cheese experience. The surprise toy even includes e-tickets that can be redeemed at any Chuck E. Cheese location, adding extra interactivity and engagement for fans. This innovative approach ensures that the magic of Chuck E. Cheese extends beyond the toy itself, creating a seamless connection between the at-home unboxing experience and the exciting family entertainment that families love about Chuck E. Cheese.
“Chuck E. Cheese has brought fun, laughter and games to families across the country for decades. This American icon is the ultimate place for a fun-filled day with the family,” said Brian Bonnett, CEO of Bonkers Toys. “Now, for the first time ever, we’re bringing the excitement of Chuck E. Cheese home with the Chuck E. Cheese Mystery Egg toy. All the fun of a Chuck E. Cheese outing is translated into the ultimate unboxing experience. We’re excited to partner with this iconic brand and bring it to life in retail.”
“It’s a new and exciting chapter for the Chuck E. Cheese brand and we’re excited to expand the presence of our beloved characters in retail, games, toys, food, apparel, collectibles and more,” said Melissa McLeanas, VP of Global Licensing, Media and Branded Entertainment Development for CEC Entertainment, LLC. “Bonkers Toys is an incredible partner and we can’t wait for families and fans to play and collect all of these very first toys as we continue to introduce Chuck E. Cheese to new audiences in fresh and exciting ways.”
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ABOUT BONKER’S TOYS
Bonkers Toys has become known in the toy industry as a leader in YouTube and creator-based toys. Bonkers was the first licensee of Ryan’s World and has pioneered the category with flagship toys like the Giant Mystery Egg and Cap’n Ryan’s Mega Mystery Treasure Chest. Bonkers Toys has also partnered with other top developers like Lankybox and Aphmau to create best-selling toy lines. Bonkers Toys’ award-winning toys have been featured on the TODAY Show, GMA, Parents, Good Housekeeping and NBC Nightly News.
About CEC Entertainment, LLC.
CEC Entertainment, LLC. is the nationally recognized leader in family entertainment and dining through its Chuck E. Cheese and Peter Piper Pizza brands and the Pasqually’s Pizza & Wings virtual kitchen concept. The Global Licensing, Media and Entertainment division manages the company’s signature Chuck E. Cheese intellectual property and develops original content for online, music, video games and more. The brand has licensing partners for various intellectual properties from Retro & Classic to Current and Racing World in toys & games, food, apparel, collectibles and publishing. Chuck E. and Friends have been entertaining guests since 1977, originally as a band that played and danced to the latest music of each decade. To view the latest content, visit the Chuck E. Cheese YouTube channel.
If you have any questions, please contact:
Alejandra Brady
CEC Entertainment
[email protected]
945-336-3443
Anne-Marie Grill
Ren Beanie PR for Bonkers Toys
[email protected]
818-357-3696
Photos related to this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/db775686-4cfe-49d6-818c-e7aa543e0041
https://www.globenewswire.com/NewsRoom/AttachmentNg/18314b8f-ddab-4c39-8299-b8faf6efeca8
