Leading US e-commerce retailer Amazon has launched a new private label designed to provide consumers with cost-effective grocery shopping options both in-store and online.
The brand, called Amazon Saver, offers a variety of staples, with most products costing less than $5. Prime members receive an additional 10% discount on these goods.
The launch of Amazon Saver complements the company’s portfolio of private labels and is part of its strategy to increase value for shoppers.
The launch of Amazon Saver will begin with a selection of products; there are plans to expand the range to over 100 items.
At the same time, Amazon has expanded the Prime savings program in Amazon Fresh stores and online, significantly increasing the number of food items eligible for discounts. Prime members can now save even more on over 3,000 products.
To improve the online shopping experience, Amazon Fresh has updated its website’s user interface, streamlined navigation, and introduced new features such as repeat items and recurring reservations. These tools are designed to save time and personalize the shopping process.
The updated Amazon Fresh online store also introduces thematic shopping zones and a simplified, category-based search system that mirrors the in-store shopping experience.
Amazon Fresh continues to offer convenient pickup and delivery options for online shoppers, with free pickup at Amazon Fresh locations and home delivery services.
Claire Peters, global vice president of Amazon Fresh, said: “We are always striving to make grocery shopping easier, faster and more affordable for our customers.
“With expanded savings for Prime members, the launch of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to do your weekly grocery shop affordably with Amazon Fresh – whether you’re browsing the shelves or filling your online cart.”
In early September 2024, the company launched Rufus, a generative, AI-powered conversational shopping assistant, in the UK. It is designed to enable more relevant customer searches.
“Amazon launches new private label, increases Prime discounts” was originally created and published by Retail Insight Network, a GlobalData brand.
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