According to some new tweets from Mark Gurman, Apple has scheduled a mandatory meeting for all Apple Store employees shortly after the iPhone 16 event, which is expected to take place on September 10. The meetings will take place either on the evening of September 12 or the morning of September 13, depending on the store.
Gurman points out that these meetings are taking place on an unusual schedule, as Apple usually holds them on Sundays rather than during the week. However, it seems that Apple will be pursuing a different strategy for this year’s iPhone launch.
In a follow-up tweet, Gurman also says that Apple has begun training retail employees on Apple Intelligence and that he expects it to be an important part of the iPhone 16 sales pitch in Apple Stores.
Apple Intelligence is not expected to be available in September alongside the iPhone 16 launch, as it has been officially delayed until iOS 18.1 in October. Features like writing tools, notification summaries, and the new Siri interface will be available then, although advanced features like Image Playground, Genmoji, and ChatGPT integration will not be available until iOS 18.2 or later.
Some analysts have predicted that AI will boost iPhone 16 sales by as much as 10 million units, so it’s not necessarily surprising that Apple plans to introduce the features to users in-store.
Are you excited about the iPhone 16 and Apple Intelligence? Let us know in the comments.
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