Funky fresh spring rollsa Milwaukee-based startup company founded by an entrepreneur TrueMan McGee and later by the parent company of Palermo’s Pizzahas returned to grocery store shelves. McGee launched Funky Fresh Spring Rolls in 2013. Much of the business was Acquired by Milwaukee-based Palermo Villa, Inc. in 2022. At the time of the acquisition, Palermo’s said it would partner with Funky Fresh Spring Rolls to expand distribution and availability of the products. After pulling out of a 150-store test market in 2023, the Funky Fresh team is working to refine product lines and packaging based on consumer feedback from the market tests, according to a press release. (caption id=”attachment_566814″ align=”alignleft” width=”300″)
TrueMan McGee(/caption) Funky Fresh Spring Rolls are back in grocery stores this week. Outpost Natural Foods. Funky Fresh Spring Rolls will be available in the freezer aisles in four flavors – Sweet Potato & Black Bean, Buffalo Chicken, Chicken Club and Chicken + Broccoli Mushroom. Funky Fresh products will be available at Sendiks And Holzmann’s starting October 1. “Our team has taken the time to carefully analyze feedback and make the necessary adjustments to ensure our product meets the highest taste and quality standards,” said McGee. “We invite everyone to enjoy our new and improved buns, which continue to embody the vibrant, edgy flavors that have made us a favorite of our ‘Funky Fresh Nation.’ Come get your bun.” Palermo’s and McGee executives discussed their deal in detail during the M&A Forum 2023. Watch the full conversation:
