Less than a year after dedicating the signal exclusively to RAD Radio, Lotus Communications is changing KSAC-AM in Sacramento to FOX Sports Radio. Effective September 2, The Rob, Anybody and Dawn Show will share the channel with live sports entertainment.
The new format, which will be broadcast on 890 AM and 104.7 via an FM translator, will also include FOX Sports programming such as Two professionals and a cup of coffee, The Herd with Colin CowherdAnd The Doug Gottlieb ShowThe station offers 24/7 coverage from FOX Sports Radio on weekends.
Rob, Anybody and Dawnor RAD Radio, moved to Lotus in November after being broadcast by Audacy Sacramento on 98 Rock (KRXQ) until summer 2023. In the RAD Radio format, the show aired live on weekday mornings and rebroadcast in the afternoons and nights. The midday and evening slots featured “best of” segments and archive content.
Kurt Bagelmann, General Manager of Lotus Sacramento, said: “Lotus is excited to offer Northern California listeners a groundbreaking experience by combining the market’s most popular morning show, Rob, Anybody and Dawnwith the powerful programming of FOX Sports Radio. This dynamic one-two punch, now available for the first time on both AM and FM, will redefine the sports radio landscape in Sacramento.”
