On Thursday, August 8, everything sounded a little different to viewers on 97.9 GRD. The commercials were gone, there were fewer songs, and they heard stories from people across West Michigan whose lives have been touched by Kids’ Food Basket.
The first fundraiser, “Fill The Basket,” for the Kids’ Food Basket began as an idea over four years ago and became a reality in 2024.
Canva.com/Kids Grocery Basket
The show’s contestants – Gregg “Free Beer” Daniels, Chris “Hot Wings” Michels, Steve, Kelly and Maitlynn – as well as Tommy Carroll and Janna initially set a fundraising goal of $25,000. But after meeting with the folks at KFB and learning that adding another school to the program costs $35,000, they suddenly had a bigger goal in mind.
“Do it for the children! Do it for the children!”
The team learned that a catchy chant could help them achieve their goals back in April when they launched their “Do It For The Brick” campaign and sold out their live night show at GLC Live at 30 Monroe.
And when it came to raising money for the Kids’ Food Basket with the “Fill The Basket” fundraiser, the mantra was “Do it for the kids.”
And they did it for the children.
Individuals, families and businesses across West Michigan donated to the cause.
Overall, thanks to the generosity of the people of West Michigan, they
129,942.90 USD
for Kids’ Food Basket and their mission.
Thank you, West Michigan, for opening your hearts and wallets to feed the children in our communities.
If you still want to donate, you can do so here.
If you are interested in volunteering with Kids’ Food Basket, you can find all the information you need on their website.
Big thanks also go to our friends at Rowerdink Incorporated, Michigan’s largest AC Delco dealer, who made it possible to broadcast the station commercial-free for the duration of the fundraiser.
Check out photos from the whole day below.
