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Diving certificate:
- According to a press release emailed to Restaurant Dive, Shake Shack has partnered with Serve Robotics to deliver meals from select Los Angeles restaurants via Uber Eats.
- Selected customers When ordering Shake Shack on Uber Eats, customers will receive a notification that their delivery is ready for a robot. Customers can then track the robot and retrieve their order using the Uber Eats app when the bot arrives.
- Last year, the robotics company said it worked with about 200 restaurants in Los Angeles to complete deliveries and that its order volume in the city is increasing.
Diving insight:
Serve Robotics has been offering autonomous deliveries in Los Angeles since 2022 and plans further expansion in the US It works for the use of 2,000 robots in the U.S. in 2025, said Touraj Parang, president and COO of Serve Robotics. The technology company is Updating the technology and work on Scaling production Procedure.
Serve went public in a reverse fusion last year and Official trading began in MarchAccording to a filing with the US Securities and Exchange Commission (SEC), in the first quarter average 300 hours of daily carean increase of 97% compared to the same quarter last year. The number of robots active daily increased from 23 to 39 compared to the previous quarter.
Uber Eats bought Serve in 2020 as part of its $2 billion-plus acquisition of Postmates and spun it off in 2021.
For Shake Shack, this partnership is in line with management’s commitment to using technology to improve operations and the customer experience, said Steph So, senior vice president of digital experience at Shake Shack. For example, the chain has installed kiosks in its restaurants and the majority of orders now comes through this channel.
