L’Oreal Group aims to increase the use of natural ingredients by 95% and become the global industry leader by 2030

Global probiotic cosmetics market

Dublin, August 13, 2024 (GLOBE NEWSWIRE) — The report “Probiotic Cosmetics Market – Global Outlook & Forecast 2024-2029” has been added to The Offer.

The global probiotic cosmetics market was valued at $3.13 billion in 2023 and is expected to reach $4.86 billion by 2029, growing at a compound annual growth rate of 7.61%.

The global probiotic cosmetics market is highly competitive due to the presence of domestic, national, regional and global market players. Several cosmetics, personal care and beauty products manufacturers operate in the global industry and are challenging the growth of the industry. Globally, leading players such as L’Oreal Group, Proctor & Gamble and Unilever have strong industry penetration and dominate the industry with their probiotic cosmetics solutions.

L’Oreal Group is one of the leading players in the global probiotic cosmetics market. The company is increasing its competitiveness across the industry by offering high-quality products. Also, with the increasing competition in the market, the company has moved to using natural ingredients that reduce the side effects and provide excellent results. The company decided to increase the use of natural ingredients by 95% and become the global industry leader by 2030.

MARKET TRENDS & OPPORTUNITIES

More and more cosmetic products containing probiotics are being launched

The global probiotic cosmetics market is witnessing a rapid increase in demand and product launches, driven by the rising consumer preference for probiotic skin care solutions. Vendors have been developing new formulations for extensive research, development and innovation in the last few years. Such factors are leading to an increase in new products in the markets.

New developments in the cosmetic use of probiotics

The cosmetics industry is experiencing ongoing advances in cosmetics, with the increasing use of probiotics, so-called live microorganisms. These microbes have health-promoting properties when applied topically to the host. Recently, more and more studies have confirmed that probiotics for cosmetic purposes offer several benefits. In recent years, several studies have found that the number of bacterial strains has improved routine procedures for maintaining healthy tissues, especially skin, and has opened up new opportunities for the application of bacterial strains in cosmetics.

Increase consumer engagement in cosmetic care with social media applications

Social media channels are becoming increasingly popular as marketing and advertising channels in the probiotic cosmetics market. Social media is considered one of the most effective marketing and advertising channels for beauty and personal care brands. More than 40% of consumers are more likely to discover beauty and personal care solutions through social media. In addition, social media platforms provide consumer reviews, such as comments on platforms, celebrity endorsements, and blogger posts. Over 45% of consumers look for reviews before making a purchase. With increasing internet penetration and smartphone users, it is becoming easier for vendors to promote their products on social media platforms.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT TYPE

The global probiotic cosmetics market is segmented by product type into facial care, personal care, soap & hygiene, and others. The facial care segment accounted for the largest market share in 2023. In facial care, the probiotics of cosmetic solutions enhance collagen synthesis and improve facial skin conditions such as uneven skin tone, hydration, and UV damage. Layers – one of the probiotic cosmetics manufacturers – stated that probiotic cosmetics in facial care have been proven to have a positive effect on skin elasticity and reducing wrinkle depth. Furthermore, the availability of probiotic solutions for eye care such as dark circle reducing creams, sunscreens, and others is positively impacting the segment growth.

FINDINGS BY MICROBIOME TYPES

The bacterial microbiota species segment accounted for the largest share of the global probiotic cosmetics market in 2023. Many good bacterial strains are used in cosmetic solutions due to their skin care properties. Live or lysed cultures of good bacteria offer significant skin and hair care benefits such as anti-aging, acne reduction, scalp health, hair strengthening, and many other properties. On the other hand, only two yeast strains are commonly used in probiotic cosmetic solutions.

Insights by sales channel

The global probiotic cosmetics market is segmented by distribution channel into beauty & personal care stores, supermarkets & hypermarkets, e-commerce, and other distribution channels. In 2023, the beauty & personal care segment accounted for the largest industry share. Beauty & personal care channels are retail distribution channels that offer affordable products and attract a significant consumer base. Moreover, offering a wide range of brand categories under one roof accelerates the purchase rate.

On the other hand, the sudden shift towards e-commerce channels for beauty and personal care products is expected to grow the e-commerce segment. Younger and adult audiences are mainly choosing online distribution channels for cosmetic solutions, where vendors not only sell the products but also ask for reviews and promote their products in a unique and catchy way. These factors are fueling the growth of the e-commerce segment in the global probiotic cosmetics market.

GEOGRAPHICAL ANALYSIS

North America dominated the global probiotic cosmetics market and accounted for a global market share of over 37% in 2023. The US is one of the leading regions in North America and has a significant industry share in the regional and global market landscape. In North America, people’s beauty is influenced by several factors. The factors influencing the regional growth are high spending on beauty and personal care solutions, high awareness, rapid adoption of innovative cosmetic solutions, and continuously increasing number of products being launched in the region.

Provider landscape

Important company profiles

Other prominent providers

• Aurelia London

• amyris

• Angela Caglia Skin Care

• AOBiome

• BeBe & Bella

• BAC

• Blis Technologies

• bifidus

• Eminence Organic Skincare

• Esse Skin Care

• Point & Key

• GALLINEEN

• GLOWBIOTICS

• La Roche Posay

• LaFlore Probiotic Skin Care

• Liz Earle Beauty

• LOTUS HERBAL

• La Shield (Glenmark)

• MAKE-UP Cartel

• The Jojoba Company Australia

• TULA Life

• Souffle Beauty

• The Clorox Company

• YUN (Yun Probiotherapy)

Main features:

Main topics covered:

Market opportunities and trends

• Strong market launch of probiotic formulations and blends for cosmetic applications

• Personalization and customization approaches with probiotic cosmetics

• New developments in the cosmetic use of probiotics

Market growth drivers

• Increasing use of probiotics in cosmetic solutions

• Increase consumer engagement in cosmetic care with social media applications

• Increasing prevalence of skin and hair problems

Market restrictions

• Challenges associated with probiotic cosmetics

• Presence of misleading and confusing probiotic cosmetic products

• Available alternative solution for probiotic cosmetics

Report segmentation

Segmentation by product type

• Facial care

• Body care

• Soap & Hygiene

• Miscellaneous

Segmentation by gender

Segmentation by microbiome species

Segmentation by sales channels

• Beauty and personal care product outlets

• Supermarkets and hypermarkets

• Electronic commerce

• Other sales channels

For more information about this report visit https://www.researchandmarkets.com/r/eok98q

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